prom dress tight at bust then loose One-Shoulder Pleated Long with Slit Nova Purple / 8 while a daring high slit on one side adds a touch of sensuality and sophistication Sherri Hill Sparkle Corset Long

When investing in a highly embellished piece, it is wise to trust an established design house to ensure the beadwork is expertly applied and the dress remains comfortable to wear throughout the night

Take this feminine maxi dress: its effortless enough for a Euro summer holiday though it still carries the same attention to detail and level of occasion that defines an Alice + Olivia dress

The tiered linen maxi in particular creates excellent airflow

Her collections feature diverse silhouettes from fit and flare to ball gowns

The tub frock has usurped a large proportion of the affections of those women who desire the maximum of smartness in dress with a minimum of expense