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Clorox acquired the brand in the early 70s and the dressings popularity skyrocketed in the US

Pair them with sneakers for a laid-back look or dress them up with accessories for a more polished ensemble.

For a deeper look at one of the most flattering and comfortable shapes for the role, which works beautifully in a midi length, the guide to the fit-and-flare mother of the bride dress covers how the silhouette adapts across hemlines

Order at least 46 weeks before the wedding to allow time for custom sizing or any adjustments